How Business Intelligence could improve sustainability

A considerable proportion of contemporary technologies have been developed for business purposes, but as time unfolds, the former contradiction between business and environment drastically changes to the point that good governance requires convergence and harmony between these two, and at the heart of this relation, Business Intelligence develops a vital role tying the knots.

What is Business Intelligence?


Business Intelligence is an important concept within the world of technology and concerns a set of techniques developed to achieve the highest possible capacity of understanding in relation to errors and successes that a corporation achieves.

Through different integrated technologies, such as the Internet of Things, resource planning systems, accountability, legal and budgetary platforms, a company mines information about its most diverse activities, from the way it performs its daily production and storage activities to its expenses and income.

All this information is captured in a raw state, stored in a cloud environment and treated through different criteria, so that it can be transformed into parameterised data, that can be used in a series of analyses.

Despite looking like a state-of-the-art concept in terms of business technology, BI has already been employed by big names in the area for many decades, and has become increasingly popular in the most varied market segments, becoming a tool that delivers competitiveness, strategic capacity and, above all, self-knowledge.

The actuality of environmental policies


At a time when society was unaware of and/or ignored the impacts of its industrial and commercial activities on the environment, competitiveness tended to be uneven and low-tech.

The awareness of natural resources, which gave rise to the main environmental policies of the last century, develops precisely to enhance sustainability, especially with regard to the activities of the production sectors and agriculture.

The increasingly evident environmental crises in every corner of the globe increase the urgency of ever stricter protocols for generation, management and storage of energy, the origin of its raw materials and the way different waste is treated.


The importance of environmental policies


The power of the Law over certain productive activities may be important to curb abuses and unfair activities in the market, but certainly the main purpose is to reduce the carbon footprints we leave on our subsistence and to employ each of our resources in a more sustainable way.


And from the institution of policies to achieve this goal, the demand for new and advanced technologies becomes an important incentive for research and for stirring a highly complex market around itself.


After all, agreements such as Kyoto, the Climate Summit and the Paris Treaty have created laws, standards and a whole set of demands for technologies, both on the side of those who submit to the new requirements and on the side of those responsible for monitoring these standards.


This race for new technologies mobilises an innovative vanguard and may be a special opportunity for countries with important renewable natural resources, such as sunlight and wind to climb the ladder towards more adding value to its products and services.


And for companies to take advantage of subsidies and adapt to a governance that relates to sustainability, Business Intelligence becomes primordial.

Business intelligence and sustainability


The way in which all contemporary technologies are converging is significant, and this opens an important window for companies to move even faster towards the so-called digital transformation.


Sustainability is increasingly becoming an issue at the centre of large companies' discussions. More than a means to meet standards and plead for public incentives, international seals of excellence are very important both to ensure good relations and to demonstrate commitment to the theme, which also ensures international market value and a better perception of the public.


Governments can also take advantage of BI resources to determine important parameters. Through the integration of Internet of Things and resource management systems, it is possible to create a series of metrics and scores both to understand the current state of your environment and to find important opportunities for improvement.


Public transportation, energy consumption levels, peak hours, reservoir levels, noise, light and especially air pollution levels. With the possibility of cross-referencing data, it is possible to discover important correlations between different aspects and, more than that, to compare and sum individuals, companies' and institutional data with its own.


The end of BI is especially the opportunity to dynamically visualise all this information and correlations, modelling and creating new analytical perspectives to calibrate and pursue goals that are increasingly bold and consistent with the reality of your environment.


As the data capture cycles advance, it is possible to draw an increasingly richer picture in dimensions and apply new measures, which can also be closely evaluated within their effectiveness.


Just as many technologies migrate from the public to the private sector, the opposite also happens, offering transparency, greater governance and stability for investments, after all, sustainable models make energy consumption cheaper and also more functional.


This stability and economy in production can be responsible for an increasingly accessible market with more and more virtuous cycles.


ZPN Energy supports environmental policies by offering a series of resources and ways towards a zero carbon society, check our projects and solutions!

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